During a chat on facebook, Our Donna wrote an absolute gem of a response:

When considering the upcyling nature of making Christmas tags, wrapping paper etc, it could be very easy to feel concern that using newspaper, cereal boxes, packing paper etc, that you might be perceived as ‘stingy’
We want to shout from the roof tops that the intention of sustainability can NEVER be considered stingy, its worth a fortune to the planet and future generations, that! in itself is priceless.
We now all want an upcycled jumper with this slogan on, would you want to buy one too if we made them?
would love to have a jumper with the slogan on
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